WWE Signature
WWE
Internal
Branding
To refresh WWE's signature and elevate its presence across platforms, we set out to establish the WWE Universe as an expansive, larger-than-life entertainment network that extends beyond the ring and across generations. The new signature needed to build on WWE’s bold, electrifying brand voice while capturing the essence of sports entertainment. It also had to serve as an evergreen identity that reinforced the energy, scale, and emotion fans expect, while welcoming new audiences into the ever-growing WWE Universe.
Built on WWE’s iconic “Then. Now. Forever. Together.” tagline, our story showed just how far and wide the WWE Universe really stretches; across generations, platforms, and fans everywhere. To bring that universe to life, we used bold colors, eye-catching animations, and tucked in hidden details for fans to spot and enjoy. We even turned WWE Superstars into constellations, locking in their legacy as shining stars in this ever-expanding universe.
