WWE Draft Rebrand
WWE
Internal
Branding
To build excitement and increase engagement around the WWE Draft, we set out to refresh the branding with a bold and clean aesthetic. Our goal was to create a modern, dynamic, and exciting look that honors the rich history of the WWE Draft while celebrating the distinct identities of its core brands; SmackDown, Raw, and NXT.
To accompany the new brand, a dynamic toolkit was built for seamless application across all assets, ensuring visual consistency and flexibility. This comprehensive approach modernized the WWE Draft brand, elevating its look and feel to convey a premium, high-end experience that positioned the Draft as a must-attend, marquee event within the WWE calendar.
