SmackDown Rebrand
WWE
Internal
Branding
The rebranding of WWE Friday Night SmackDown called for a dynamic new look that could flexibly adapt across various platforms. It was crucial to ensure the design resonated with both longtime fans and new viewers. At the same time, the refresh needed to stay true to the signature SmackDown colors and branding, preserving the familiar identity that fans know and love.
As part of the WWE SmackDown rebrand, we developed a high-energy, attention-grabbing branding package along with a versatile toolkit. This package was designed to be seamlessly used across all platforms where WWE SmackDown appears, ensuring a consistent and powerful presence everywhere. It captured the rich history and spirit that defines SmackDown, while modernizing the brand through sharp and eye-catching visuals.
