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Project Details

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Project Details

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Project Details

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Power Forward

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CLIENT

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CLIENT

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CLIENT

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Georgia Power

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AGENCY

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AGENCY

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AGENCY

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Octagon

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PROJECT CATEGORY

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PROJECT CATEGORY

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PROJECT CATEGORY

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Branding & Sponsorship

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The brief

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The brief

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The brief

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Georgia Power came to us wanting a big-picture campaign to bring together the 20+ sports properties they sponsor across Georgia. The idea was to create a unified message that connects all these partnerships, showing how Georgia Power supports and energizes local sports communities throughout the state.

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The results

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The results

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The results

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Focusing on the electric energy fans bring to every game, we developed a compelling story and visual identity branded under the tagline Power Forward. This dynamic campaign was seamlessly applied across a wide range of assets, ranging from engaging web banners to high-impact animated stadium takeovers at Mercedes-Benz Stadium. These drove increased fan engagement and amplified Georgia Power’s presence at every event.

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Let's Talk

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This is what I do best

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Let's Talk

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This is what I do best

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Let's Talk

)

This is what I do best

SHUSTER

© 2025 Tyler Shuster

SHUSTER

© 2025 Tyler Shuster

SHUSTER

© 2025 Tyler Shuster