Power Forward
Georgia Power
Octagon
Branding & Sponsorship
Georgia Power came to us wanting a big-picture campaign to bring together the 20+ sports properties they sponsor across Georgia. The idea was to create a unified message that connects all these partnerships, showing how Georgia Power supports and energizes local sports communities throughout the state.
Focusing on the electric energy fans bring to every game, we developed a compelling story and visual identity branded under the tagline Power Forward. This dynamic campaign was seamlessly applied across a wide range of assets, ranging from engaging web banners to high-impact animated stadium takeovers at Mercedes-Benz Stadium. These drove increased fan engagement and amplified Georgia Power’s presence at every event.