Delta Travel Goals
Delta Airlines
Octagon
Brand Sponsorship & Experiential Activations
Tasked with celebrating the partnership between Delta Air Lines and Atlanta United, the campaign set out to spotlight their shared hometown pride and global reach. By highlighting Delta’s position as the airline with the most non-stop flights from Atlanta, our goal was to showcase how Delta connects the city to the world, strengthen its presence as the preferred airline for Atlanta United supporters, and reinforce its role as Atlanta’s gateway to the globe.
The campaign gave fans the chance to win their ultimate "travel goals" through Delta’s extensive network of non-stop flights. Its success led to an expanded second year in Atlanta with a refreshed approach, followed by a third year in Los Angeles in partnership with LAFC. Across all three years, hundreds of non-stop flights were awarded, turning dream destinations into reality for fans. The events sparked high levels of social interaction and generated hours of authentic, user-driven content, further amplifying Delta’s connection to the communities it serves.
