ABC Funny Rebrand
Disney/ABC Television Group
Internal
Branding
Refreshing the ABC Funny brand meant embracing a playful, contemporary voice that reflects the spirit of its diverse comedy lineup. The objective: evolve the established brand identity while positioning ABC Funny as a go-to destination for smart, unpredictable, and genuinely funny television, appealing to both loyal fans and new audiences in search of fresh laughs.
The new branding package utilized dynamics and simulations to animate primitive shapes, creating unique visuals that could be adapted across many platforms. The brand’s vibrant color palette maintained an uplifting feel, while the quirky animations kept the brand fun and playful. This approach established a cohesive branding umbrella that felt authentic to the diverse entertainment properties within it.
